Digital Marketing Training Bangalore
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+91 98805 36821
+91 96867 67963
ADVANCED DIGITAL MARKETING COURSE
✔ Advanced Digital Marketing Course modules
✔ Attend Weekday, Weekend, and Online batches
✔ Get 12-months student support
✔ Build your own blog
✔ Become a Google certified Digital Marketer
✔ Learn hidden strategies that help you generate more sales
✔ 70 hours of Strategical Digital Marketing Training
THIS COURSE IS IDEAL FOR
WHO ALL CAN JOIN
✔ Freshers / students from any stream
✔ Marketing professionals
✔ Job seekers
✔ People who want a career change
✔ Entrepreneurs / Business owners
✔ Designers & Developers
✔ Advertising professionals
✔ Content writer
✔ NO Technical knowledge required
✔ 80% Practical Course
✔ Work on Live Projects
✔ Create Campaigns independently
✔ Extra Assignments Provided
✔ 100% Job Assistance
✔ Assistance with Mock Interviews
✔ Case Studies on Digital Strategy
✔ Guidance for Google Certification
YOU WILL LEARN
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- Understanding Internet
- Website types
- Domain name registration, hosting
- Various hosting types and providers
- Identifying objective of the website
- Design basics and Wireframe
- Understanding CMS Platforms
- WordPress and it features
- Setting up a Word Press website
- Theme planning and installation
- Layout designs
- Various plug-ins and its usage
- Content Planning for the website
- Free tools to generate content for the website
- What is a Search Engine
- Types of Search Engines
- Popular Search Engines
- How Search Engine works?
- Understanding Google Search Engine?
- Google Search Engine guidelines.
- What is Search Engine Optimization?
- Search Engine Result Pages.
- Organic vs Paid Traffic
- What are the keywords?
- Keyword relevancy and its importance
- Google keyword Planner
- Free keyword research tools.
- Understanding semantic keywords
- Various search operators.
- Search Engine On page Optimization
- Understanding On-Page optimization
- Listing primary and secondary keywords.
- Competitor keyword analysis
- Free tools to check competitor’s keywords
- Using Google trends as tool
- Getting in to On page techniques.
- URL structures
- Meta tags creations
- Header tags in HTML
- Importance of header tags
- Content optimization
- Image optimization
- Internal links ,External links & Broken links
- Anchor text
- Structured snippets
- Load speed check using free tools
- Analyzing the page speed factors
- Sitemaps,Robot.txt and Submission.
- Web master tools
- How to submit your website to various search engines?
- On page optimization factors
- On page optimization check list.
- OFF-Page Optimization:
- How off page SEO works?
- What is Domain Authority?
- How to increase the Domain Authority?
- Importance of Domain Authority?
- What is page Authority?
- Difference bet
- What are back links?
- Types of back links?
- Understanding Link building process.
- Types of links.
- What is link juice?
- Do’s and Don’ts of link building
- Building link building strategy.
- Tools for link building.
- Monitoring Keyword status using tools.
- How to optimize exact keywords for your business?
- Understanding Google Algorithms.
- Google Algorithm changes till date.
- Local SEO and global SEO concepts
- Google places optimization.
- Classifieds and submissions
- Google map integration and optimization.
- Google reviews.
- Understanding paid search results
- Introduction to Google Adwords and PPC
- Setting up Google Adwords account setup.
- Understanding Adwords Account structure.
- Types of AdWords campaigns
- How does AdWords Rank Ads.
- Understanding Ad Ranks.
- Optimizing Search Campaigns.
- Understanding bids.
- Understanding different types of bid strategy
- Pros & Cons of different strategies.
- What is Quality score?
- Why quality score is important?
- What is CTR?
- Why CTR is Important?
- Importance CTR in Optimization
- How to increase CTR?
- Understanding ad-extensions.
- What is conversion tracking?
- Why is it important?
- How to set up conversion tracking?
- Adding tracking code to a website.
- Checking conversions stats.
- Using keyword planner.
- Adding keywords in ad-group.
- Understanding types of keywords.
- Broad,exact and phrase match.
- What are negative keywords?
- Pros and cons of different types of keywords?
- Understanding ad metrics.
- Display and destinations URLS.
- How to write a compelling Ad copy?
- Types of Ad-extensions.
- Adding ad-extensions in our campaign
- Tracking performance and conversion.
- Types of search campaigns
- Creating our 1s search campaign
- Doing campaign level settings
- Understanding location targeting
- Different types of location targeting.
- Creating Ad groups
- What is Display Ad?
- Types of display advertising.
- Display advertising
- Banner Ads
- Rich Media Ads
- Contextual advertising
- What are payment modules?
- Assignment of allocating funds.
- Creating banner Ads using tools.
- What is Re-Marketing?
- Why Re-Marketing is important?
- Re-Marketing and branding
- Setting up Re-Marketing campaign
- Creating Re-Marketing lists
- Advanced level list creation
- Custom audience in re-marketing
- What are shopping Ads
- Who can benefit from shopping Ads
- Google Merchant Center
- Creating shopping Feed
- Creating and managing shopping campaigns
- Importance of video marketing
- Benefits of video marketing
- Uploading videos on YouTube
- Using YouTube for business
- Understanding video campaigns
- Creating video campaigns
- Targeting options
- Understanding bid strategy
Universal App Campaigns
- What are Mobile App campaigns
- Advertising on Mobile
- Targeting Ads on Apps
- Targeting Ads via location
- What is conversion optimization?
- Calculating conversion rate optimization
- Elements of the CRO Process.
- Metrics to help you understand CRO
- What is social media?
- Understanding social media terms and psychology
- How social media marketing is different from others.
- Optimizing and planning social media posts
- Use of automated post schedulers.
- Various social media Channels
- Understanding twitter
- Tools to listen 7& influence on Twitter
- How to do marketing on Twitter
- Advertising on Twitter
Optimize and promote on other Social media
- Channels like
- Google +
- Understanding Facebook for Marketing
- Creating Facebook page for business
- Facebook Page management
- Facebook Post types
- Facebook post strategy and calendar creations
- Types of facebook Advertising
- Best practices of facebook advertising
- Understanding facebook best practices
- Facebook Ad Manager
- Types of FB campaigns
- Setting up FB Ad campaigns
- Spli Testing and procedure
- Facebook pixel setup
- Lead gen campaign
- Case studies
- CPC,CPM & CPA
- Setting up conversion tracking
- What is LinkedIn?
- Understanding LinkedIn
- Company Profile vs Individual profile
- Company page setup
- LinkedIn groups
- LinkedIn content strategy
- LinkedIn Advertising
- LinkedIn Targeting options
- LinkedIn publishing
- What is Email marketing?
- How Email works?
- Sending bulk Emails-Challenges
- Types of Email marketing – Opt- in or bulk Email
- What is opt-in Email marketing?
- Setting up Email Marketing accounts
- Best platforms to do opt-in Email Marketing
- What are auto responders?
- Setting up auto responders
- How to bulk Email marketing ?
- Best practices to send bulk emails
- Top Email Marketing softwares
- Improving ROI with A/B Testing.
- Understanding Mobile devices
- Fundamentals of Mobile Marketing
- Mobile Marketing and Social Media
- SMS Marketing
- QR codes
- Channel name, Branding and Vanity URL
- Channel keyword search
- Linking Associate Website
- Channel description & Tags
- Views likes and shares
- Case studies
- Optimization Strategy
- What is affiliated Marketing?
- How people make millions in affiliated marketing?
- Affiliated marketing history.
- Changes in Affiliated marketing industry.
- Different ways to do affiliate markting.
- Some of the top affiliate network in the world.
- What is content Marketing?
- Introduction to content marketing
- Objective content marketing
- Content Marketing strategy building process
- Types of content
- How to write compelling content marketing?
- Keyword research for content ideas.
- Optimizing content for search Engines
- Hubspot inbound marketing certifications
- How to set up Google Adsense
- Using your adsense account interface
- AdSense account management
Online Reputation Management
- What is online reputation management?
- Why we need ORM?
- Understanding ORM.
- How to deal with criticism online?
- Examples of ORM.
- Tools for ORM
- Introduction to Google Analytics
- How Google Analytics works
- Understanding Google Analytics account structure
- Understanding Google analytics insights
- Understanding tracking
- How to set up Analytics account
- How to deploy analytics code
- WordPress Plugins for Annalytics
- Understanding goals and conversions
- Different types of goals
- Bounce rate and metrics
- How to reduce bounce rate?
- How to set up funnels in goals?
- How to integrate Adwords Analytics accounts?
- Measuring performance of Ad campaigns.
- Important metrics for Google Analytics
- Reports in Google Analytics
I strongly recommend EduPro academy for folks who are looking forward to do there digital marketing course.”
1st Floor, 4C/211, CMR Road, HRBR Layout, Kalyan Nagar,
1st Floor, 4C/211, CMR Road,
HRBR Layout, Kalyan Nagar,
Bangalore,Karnataka – 560043
+91 98805 36821
+91 96867 67963