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Advanced Digital Marketing Course With Job Oriented Curriculum

What is Digital Marketing?

The term Digital Marketing was first used in the 1990’s, before which marketing was done purely offline, such as newspapers, boards, word of mouth, business cards, fliers and many other different ways.
Since the time Digital technologies have taken over by almost the whole world’s population, marketing had also taken its advanced step towards DIGITAL MARKETING.
Digital Marketing is the marketing of a brands products and services using all forms of digital sources, such as: Internet mainly, Mobile phones, social media platforms, search engines, etc.
It literally covers advertisements through all online channels; Marketing of products or services through all these channels is to reach customers, promotion being their key objective.
In simple words, Digital Marketing is using a number of different digital strategies to communicate to your targeted audience about your brand or company’ products and services offered for the customers in order to get a response from the same audience.

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Skills required to become a Digital Marketer

  • A good Digital Marketer should have good knowledge about Social Media Paid Advertising.
  • Sales Skills: It is all about engaging with people and turning them into sale opportunities.
  • Specific marketing channel expertise: have knowledge in all the fields but be an expert in one.
  • Have the ability to work with objectives in mind. Working for a particular purpose will make you works towards your goal more efficiently.
  • A mix of creative and analytical abilities.
  • Good copy and visual storytelling abilities.
  • A Personality likeable by all.
  • A fair understanding about WordPress.
  • Self promotion savvy.
  • Efficient and effective with minimal resources.
  • Good listening skills
  • Agility: which means one should be flexible, and fast enough as there is always a change in the field, one must react appropriately when it comes to all this and adapt well with the changes.
  • Basic design and creative skills.

What are the career options in Digital Marketing?

  • Analytics Manager
  • CRM and Email marketing Manager
  • Digital Agency Account Manager and Sales Director
  • Copywriter
  • Digital Marketing Manager and Web Manager
  • Ecommerce Manager
  • PPC Search Manager
  • Search Manager / SEO Manager
  • Social Media Manager or Community Manager
  • Web Developer and Web Designer
  • Freelancer
  • Digital Agency owner
  • Blogger
  • Affiliate Marketer
  • YouTube or Vlogger

Eligibility of a Digital Marketing course

There is nothing like that.

Anyone who is interested in learning new skills, who wants an added certification to be a part of their portfolio, can take this course up.  Starting from the biggest of firms and companies to the most local business present today, from the highest position employees to people sitting at home or even homemakers can take this course.

What is the salary of a digital marketer?

Salary of a digital marketer can vary from the post one holds and the skill they possess.

The market standard for an entry level/fresher Digital Marketing executive is somewhere between 3.5-4 lakhs per annum.
It actually depends from organization to organization, how much the company is actually willing to pay you for your knowledge, skills, and experience.

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Digital Marketing course curriculum

Marketing fundamentals
  • Introduction to marketing fundamentals.
  • Difference between Marketing vs Sales
  • Digital Marketing Concept
  • Difference between Traditional Marketing and Digital
  • What is USP-Unique Selling Proposition? And why it is important?
  • How to identify your buyers online
  • Creating buyer’s persona
  • Assignment
Content Marketing fundamentals
  • Why content is important?
  • Types of content
  • Free tools to generate content ideas
  • Successful Content strategy –Case studies
Setting up your website
  • Basics of Internet
  • What is Domain name and hosting?
  • How to register a domain?
  • How to host your website?
  • Difference between a blog and website.
  • Understanding WordPress platform.
  • Why use WordPress?
  • How to verify WHO is information?
  • Difference between WordPress.com and org.
  • Difference between FREE and PREMIUM Themes.
  • How to select a theme and plugins?
  • Important plugins in WordPress.
  • Setting up your first Word Press Website/blog
  • HTTP VS HTTPS
  • How to submit your website to various search Engines?
Understanding Search Engines
  • Search engine –How is works
  • Types of Search Engines
  • Top Search Engines
  • Google Search Engine
  • Google Algorithms and updates
  • Google web master guide lines
Keyword Research
  • How to do keyword research

  • Keyword research tools

  • Short and long tail keywords

  • Importance of selecting right Keyword

  • Why long tail keywords bring in better conversions?

  • Competitor Keyword Analysis

  • Tools to do competitor keyword Analysis

  • How to validate your keyword using Google Trends

  • Assignment

Introduction to Search Engine Optimization
  • What is SEO?

  • What is On-Page Optimization

  • What is Off-page optimization

  • Black hat vs Grey and White hat SEO practices.

  • Why you should follow White hat and Google guidelines?

  • Understanding Page and Domain Authority

  • On-Page Optimization Techniques

  • Importance of Good Title, Meta descriptions and URLS.

  • Understanding Anchor text and links.

  • Existence of H Tags

  • Canonical Implementations.

  • How to optimize Images?

  • Inter linking the pages and its importance

  • Understanding the load speed and importance of mobile friendly websites

  • Google mobile Indexing concepts.

  • How to check load speeds?

  • How to increase website load speed?

  • Importance of schema Markup

  • Important On-Page optimization metrics for better ranking

    Off Page Optimization Techniques

  • Link building strategy

  • Focus on content distribution

  • Building high quality links

  • Link Building DO’s and DONT’S

  • Influencers and bloggers outreach program

  • Understanding Local SEO

  • Google Business map page setup

  • Building local brand visibilities

  • Importance of Reviews

  • Recent updates in Google Local search.

  • Google web master console in detail

Introduction to Google AdWords
  • Fundamentals of PPC

  • Google AdWords Account structure and setup

  • Types of campaigns

  • Google bid strategies

  • Campaign budgeting

  • Setting up and running a campaign

  • Google Search, Display and shopping Ads

  • Campaign optimization strategies.

  • Conversion Tracking

  • Google Analytics integration

  • Google certification and exam preparation.

Understanding Landing pages
  • What is a landing pages?

  • How does it different from a website page?

  • Features of a Landing page.

  • Why did you need a landing page?

  • How to design a good landing page?

Social Media Marketing
  • Social media trends

  • Various social medias

  • Successful social media campaigns

  • Which social media is good for your business?

  • Social media strategy –Why

  • Social media calendar and tools

Facebook Marketing
  • Why facebook ?

  • Facebook Ad Manager

  • Facebook pixel

  • Face book Business Manager

  • Face book AD Targeting options

  • Facebook remarketing

  • Setting up various FB Ads

  • FB insights

  • FB Algorithm

  • Organic vs paid promotions-

  • Creating engaging content for FB

  • FB videos and monetization

  • FB content strategy and calendar.

  • FN Marketing Tips for business

  • FB Reports

  • FB-Budgeting and billing

Instagram Marketing
  • Setting up Instagram profile

  • Instagram business account

  • Instagram branding strategies.

  • Ads on Instagram.

Twitter Marketing
  • What is twitter?

  • Why twitter?

  • Twitter and major brands

  • Twitter for customer support.

  • Twitter for Marketing –Tips

Linkedin Marketing
  • Importance of linkedin Network

  • Linkedin for business and branding

  • Linkedin lead generation

  • Linkedin content ideas

  • Linkedin network building

  • Linked in opportunities

Affiliate Marketing
  • Understanding Affiliate marketing concepts

  • How to setup Affiliate marketing

  • Ecommerce and affiliate marketing

  • Affiliate marketing with Amazon/Flipkart

  • Affiliate Market place

  • Top Affiliate Marketers

  • Payment types and earning commision

  • Selecting the right nice and opportunities.

Google AdSense Introduction
  • What is Google AdSense

  • AdSense guide lines for approval

  • How to setup Google AdSense

  • Choosing account and payment types

YouTube Marketing
  • Channel setup

  • Business Account

  • Content creation

  • YouTube SEO

  • Publishing GUIDELINES

  • Earning money from YouTube

  • Monetization

  • YouTube Analytics

  • YouTube video editing tools

Email Marketing
  • Email Marketing tools

  • how to setup Email marketing

  • Email marketing strategies

  • How to increase open rate

  • How to create auto response

  • Tracking and reporting

Mobile Marketing
  • Introduction

  • SMS Marketing

  • QR code

  • Apps Optimization

Online Reputation Management
  • What is ORM

  • ORM Tools

  • How to manage negative reviews

Google Analytics
  • Google Analytics Account setup

  • Google Analytics Integration

  • KPI to measures

  • what is bounce rate ?

  • Segmentation and reporting

  • Analytics tools

  • User experience journey

  • Various filters

  • setting up goals

  • Report and Analysis in detail.

Freelance Projects
  • How to get your first client

  • Various freelancing platforms

  • Launching to Digital Marketing career

  • Importance of your blogs to get your first client or job

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Learn how Digital Marketing changes your life and career. Earn 6 digit salary easily!

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